Big Breaking: BCCI Title Sponsorship Rights Secured By this Company for the first time
IDFC First Bank Limited won the bid for the title sponsorship rights of all Board of Control for Cricket in India (BCCI) international and local home matches.
This is a big deal for Indian cricket. The move is part of the BCCI's ongoing work to improve the fan experience and spread the word about cricket across the country.
Indian cricket is about to start a new era.
IDFC First Bank will be the main sponsor for many cricket games during the three-year partnership.
This includes both men's and women's international matches, as well as important local tournaments like the Irani Trophy, Duleep Trophy, and Ranji Trophy, as well as Under-19 and Under-23 cricket matches held in India.
The partnership will start with the much-anticipated 3-match ODI series against Australia, which will start next month. With this partnership, IDFC First and the BCCI will work together to give cricket fans events they have never had before.
A Strong Dedication to Cricket
The President of the BCCI, Mr. Roger Binny, was excited about the news and said, "We are happy to welcome IDFC First as the title sponsor for all of our home events.
Their dedication and vision fit with the spirit of cricket, and we're looking forward to a good partnership that will help the game and its loyal fans."
Mr. Jay Shah, the Honorary Secretary of the BCCI, agreed with these ideas and said that this partnership could change the way cricket is played. "Together, we're excited to make a journey that fans, players, and everyone else participating will never forget.
Mr. Shah said, "We have found a partner who shares our passion for excellence and new ideas."
Cricket and Banking Get a Boost
Cricket is more than just a sport in India. It is a part of the culture and brings together millions of people from all over the country.
The Vice-President of the BCCI, Mr. Rajeev Shukla, talked about how important this partnership was by saying, "This partnership allows us to contribute to the growth of both cricket and the banking industry."
The Executive Director and COO of IDFC First Bank, Mr. Madhivanan Balakrishnan, said that they were excited about this partnership.
He said, "This partnership between IDFC FIRST Bank and the BCCI brings together two strong brands with the same goal of giving billions of fans the best experiences possible." "This partnership is a big step on the way for IDFC FIRST Bank to become a world-class bank."
Financial Considerations and Bidding
With a price of Rs 4.2 crore per international game, IDFC First Bank won the title rights for BCCI's international home series. This was more than the previous value of Rs 3.8 crore. The bidding started at a starting price of Rs 2.4 crore.
The deal will last for three years, from September 2019 to August 2026. During that time, 56 international games will be played. From this title marketing deal, the BCCI should get about Rs. 235 crore.
IDFC First Bank's bid was higher than Sony Sports's, which was the first time the sports network tried title marketing. The bidding took place in South Mumbai at a well-known hotel.
The future of Indian cricket is very exciting
As IDFC First Bank takes over as the exclusive title sponsor for BCCI's high-profile events, Indian cricket fans can look forward to a new era of more exciting games and memorable moments.
This partnership looks like it will boost cricket's ability to bring people together across countries and take the fan experience to a whole new level.
Fans of Indian cricket can't wait for this partnership to start with the upcoming ODI series against Australia. This is going to be the start of an exciting trip for fans, players, and everyone else involved.