Indian cricket domestic media rights: Can BCCI breach 1 billion dollar mark with 21 games against Australia and 18 vs England?
The Indian Cricket Board anticipates that the cumulative revenue from the sale of the individual TV and digital rights for India's 88 home matches during the five years ending in March 2028 would exceed $1 billion (about INR 8200 crore).
Out of the 25 Tests, 27 ODIs, and 36 T20Is, the 21 home games against Australia (five Tests, six ODIs, and ten T20Is) and 18 games against England (10 Tests, three ODIs, and five T20Is) will be the highlights of the new cycle.
The BCCI received $944 million (about INR 6138 crore at the 2018 currency rate) from Star India for the previous five-year period (2018–2023), at a fee per international game of INR 60 crore (digital plus TV).
After raking in a staggering INR 48,390 crore at the IPL media rights auction, where Reliance won the digital bid and Star got the TV rights, the BCCI will this time solicit separate bids for TV and digital rights.
As it was with the IPL media rights, the bidding procedure will once more be carried out by e-auction since it is thought to be the most transparent method for determining the best price.
Those who are keeping watch of the situation believe that even Indian cricket's digital rights would soar, while television will receive far less of a response.
"As the value of the dollar to the rupee has also changed from the exchange rate from the prior time, it is impossible to give a number at this moment. But don't be shocked if digital rights bring in far more money than TV, according to a broadcaster working in the industry.
The three serious bidders for India's (men and women's) home matches are going to be Disney-Star and Reliance-Viacom. Zed could be a major contender if the merger with Sony is completed before the auction scheduled during the first week of September, despite the fact that a number of companies have purchased the bid document for Rs 15 lakh.
"It is too soon to comment, but if Zee-Sony conglomerate enters the bidding war, there will only be three serious bidders. Numerous factors must be taken into account. Reliance and Star had made major investments to secure IPL rights. The ICC tournament property is also owned by Star. Therefore, it is uncertain how far each will go, a senior executive from one of the broadcasters told PTI on the condition of anonymity.
As far as Amazon is concerned, they didn't even make an offer for the IPL, which is now BCCI's most valuable asset.
However, given that the World Cup will be held in three months and the possibility that India won't take the title, the coming few months may not be good for the sale of advertisements.
In this cycle, there are 25 home tests. But how many Tests, if you look at the last cycle, practically went into the fifth day? In India, most tests are over in three days. Another broadcaster stated, "The broadcaster will take that into account.
"Obviously, a series against Afghanistan or Sri Lanka won't bring in as much money as one against England or Australia.
A T20 contest will have higher ad rates per second than the majority of Test matches. So, these factors are taken into consideration when your organisation submits a proposal.
In this day and age of workload, you also need to make sure that your present stars play 'x' amount of games in that cycle. A provision is in the NDA, he continued.