Virat Kohli Named Instagram's Top Earner From India, His Extravagant Per Post Fee Is…
Virat Kohli, India's talismanic batter, may not be playing as much cricket this year as he typically does due to changes in the Indian team's dynamics, but he remains the top-earning Indian on photo and video blogging platform Instagram.
According to a rumour, Kohli charged a whopping INR 14 crore for every single sponsored Instagram post he made in the 2023 list. Football legend Cristiano Ronaldo topped the list, followed by his archrival Lionel Messi.
Ronaldo, on the other hand, charged a hefty USD 3.23 million, which roughly converts to INR 26.75 crore. According to Hopper HQ, Messi charged USD 2.56 million every Instagram post, which equates to INR 21.49 crore each post.
Virat Kohli is the only Indian to have cracked the top 20 list on a global scale. According to the article, he charged USD 1.38 million every Instagram post. His profits for a single post amount to INR 11.45 crore. He currently has 256 million followers on the platform.
Mike Bandar, co-founder of Hopper HQ, was astounded to discover how worldwide superstars' revenues on Instagram have skyrocketed over the years. He also emphasised how athletes' influence extends beyond the playing field.
"It still astounds me that the platform's annual revenue grows year after year," Bandar remarked. "However, what fascinates me the most are the consistent players at the top."
"It's clear that traditional celebrities' glitz and glamour still have sway over the new 'influencer' status." Ronaldo and Messi not only rule the pitch, but also the digital sphere, demonstrating the power of personal branding and its impact over us 'regular' people."
Priyanka Chopra Jonas, a Bollywood and Hollywood actress, is the next Indian on the list, coming in at No. 29. According to the article, she charged USD 532,000 (INR 4.40 crore) each post.